Content marketing in manufacturing has been slower to adopt but based on the results of the Content Marketing Institute's 10th annual report on manufacturing marketing it appears that over the last 10 years manufacturers have come a long way and becoming more strategic with their content marketing. See an example of
Goals for Content Marketing in Manufacturing :
Manufacturing marketers report the top technologies their organizations use to assist with content marketing are HubSpot or Salesforce that integrates analytics tools, email marketing software, and social media publishing/ analytics.
Tools For Content Marketing:
On average, manufacturing marketers create content for 4 different audiences. Creating a buyer persona to understand who you are reaching with your content is key. Use this tool to build yours: HubSpot Buyer Persona Tool
7 Content Types in Manufacturing:
Overcoming the Challenges of Creating Manufacturing Content
All in all, content marketing provides the ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision and will be important to continued success in 2020. The biggest take away from this entire document is that, more than likely your competition is engaging in some form of content marketing strategy.
Top Unique Challenges to Manufacturing Content:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form forAsk These 3 Questions:
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